La Mer
360 Campaign Design
Feb 2022
Overview
Boundless Power of Energy from the Ocean
Harnessing energy from the ocean, the Treatment Lotion delivers liquid energy to renew and revitalize, providing a continuous boost that keeps skin youthful, vibrant, and stronger every day.
I contributed to the promotion of this product by designing digital, social, and in-store elements for Instagram, Facebook, YouTube, homepages, and modules to captivate and engage audiences. Additionally, I collaborated on the creative direction for animation videos and in-store components to enhance the campaign's overall visual and experiential impact.
Team
Design Director: Michael Morrison
Designer: Yeoeun Cho
Concept
Energy Changes Everything
GENERATE YOUR SKIN’S BOUNDLESS SOURCE OF POWER
The New Treatment Lotion, enhanced with breakthrough soothing and anti-aging discoveries, is not your typical water essence. Its serum-strength, multi-function formula now goes beyond hydration, becoming a transformative power generator that balances skin into its optimal state, flooding it with calm energy to better absorb the benefits of its full regimen.
One drop and skin breathes. Soothed and plump, it is infused with
continuous hydration and vital energy.
One bottle, and skin is smooth, virtually ageless and stronger than ever,
with built-in resilience for long-term and sustainable renewal.
Like a soothing energy drink for your skin, optimize your power to renew while calming inflammation with a continuous boost of energy that keeps skin feeling youthful, vibrant and stronger everyday.
Social Design
Social Designs in Animation
Social Design
Instagram Stories
Digital Design
Product Details Page (PC)
Digital Design
Emails
In-Store Design
Large Launch Units
In-Store Design
Round Play Table & Large Play Table
Print Design
Advertorial Tie in Kit
