La Mer
360 Campaign Design
Nov 2021
Overview
A New Era of The Serum Essence
I contributed to the Genaissance de La Mer campaign by designing digital, social, and in-store elements to support the retelling of The Serum Essence story.
My work spanned Instagram, Facebook, YouTube, homepages, and modules, focusing on visually engaging content to highlight the product line's research-based approach, innovative testing, and advanced technology targeting aging.
Additionally, I assisted in creative direction for animation videos and in-store components, ensuring a cohesive and compelling narrative across all platforms.
Team
Design Director: Ekaterina Erschawa
Designer: Yeoeun Cho
Concept
The Serum Essence
In retelling the story of The Serum Essence, we delve into new dimensions never seen before: a focus on the highly specialized craft, a research-based approach that brings claims to the fore, and new empirical testing that yields results such as deep lines being measurably reduced, and other signs of aging targeted by specific technology and ingredients.
Welcome to a new era of The Serum Essence.
Social Design
Social Designs in Animation
Social Design
Instagram Stories
Social Design
Instagram Posts
Digital Design
Product Details Page (Mobile)
Digital Design
Emails
In-Store Design
Small & Large Launch Units
In-Store Design
Round Play Table & Large Play Table
Print Design
Advertorial Tie in Kit
