Weightless Skin Cushion Foundation
Bobbi Brown
360 Campaign Design
Oct 2024
Overview
Seamless Application with The Artist-Inspired Domed-Cushion
I designed to convey a concept of effortless, long-lasting confidence with a focus on natural beauty with Its innovative domed-cushion design mimics an artist’s expert touch for seamless, even application every time.
The campaign spanned Instagram, Facebook, YouTube, homepages, and digital modules for a cohesive presence. I also contributed to the creative direction of animation videos and in-store displays, enhancing the campaign's storytelling and customer experience.
Team
Design Director: KeeEun Lee
Designer: Yeoeun Cho
Copy: Amanda Aldinger
Concept
Real-Skin Finish. Confident You.
Best face forward.
Feel good knowing your foundation has you covered—while letting you shine through. NEW Weightless Skin Cushion Foundation effortlessly enhances your complexion with 12-hour oil control and hydration for natural-matte, second-skin coverage that keeps up with your every move.
Its innovative domed-cushion design mimics an Artist’s expert touch to evenly distribute product for seamless application—every time, everywhere.
It’s true-to-you coverage that puts confidence in the palm of your hand.
Digital Design
Landing Page
Digital Design
Emails
Social Design
Instagram Stories
Social Design
Instagram Posts
In-Store Design
Lightbox
In-Store Design
Launch Units
