For the launch of the Soothing Cleansing Oil in its new packaging, I designed digital, social, and in-store elements to promote the product effectively. My focus was to convey the watery, pure, and scientific essence of the product, highlighting its ability to cleanse makeup.

My work spanned multiple platforms, including Instagram, Facebook, YouTube, homepage banners, and digital modules, ensuring a cohesive and engaging visual experience across all channels. I also played a pivotal role in shaping the creative direction for animation videos and in-store displays, enhancing the overall campaign experience.