Soothing Cleansing Oil Reform

Bobbi Brown

360 Campaign Design

Jan 2024

Overview

Watery, Pure, Scientific Essence of Soothing Cleansing Oil

For the launch of the Soothing Cleansing Oil in its new packaging, I designed digital, social, and in-store elements to promote the product effectively. My focus was to convey the watery, pure, and scientific essence of the product, highlighting its ability to cleanse makeup.


My work spanned multiple platforms, including Instagram, Facebook, YouTube, homepage banners, and digital modules, ensuring a cohesive and engaging visual experience across all channels. I also played a pivotal role in shaping the creative direction for animation videos and in-store displays, enhancing the overall campaign experience.

Team

Design Director: Taylor Russo

Designer: Yeoeun Cho

Copy: Riva Weinstein

Concept

Powerful. Purifying. Water-Light

Makeup is an art—and so is taking it off. After years of research and 100+ formulations, meet a cleanse that’s richly luxurious yet powerfully purifying—with a water-light touch. 


Featuring an upgraded Nourishing Botanical Oil Complex with skin-softening Meadowfoam Seed Oil, it instantly melts away makeup while nourishing skin, leaving it thoroughly cleansed of pollution and daily impurities that can clog pores. 


Skin-inspired. Artist-perfected. 

An even better cleanse—now in your hands. 

Digital Design

Landing Page

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Digital Design

Emails

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Paid Media

Texture

Texture

Texture

Paid Media

Ritual

Ritual

Ritual

Paid Media

Results

Results

Results

Social Design

Instagram Posts

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Social Design

Instagram Stories

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In-Store Design

Lightbox

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In-Store Design

Launch Units

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Portfolio by

Yeoeun Cho

Portfolio by

Yeoeun Cho

Portfolio by

Yeoeun Cho