Soothing Cleansing Oil Reform
Bobbi Brown
360 Campaign Design
Jan 2024
Overview
Watery, Pure, Scientific Essence of Soothing Cleansing Oil
For the launch of the Soothing Cleansing Oil in its new packaging, I designed digital, social, and in-store elements to promote the product effectively. My focus was to convey the watery, pure, and scientific essence of the product, highlighting its ability to cleanse makeup.
My work spanned multiple platforms, including Instagram, Facebook, YouTube, homepage banners, and digital modules, ensuring a cohesive and engaging visual experience across all channels. I also played a pivotal role in shaping the creative direction for animation videos and in-store displays, enhancing the overall campaign experience.
Team
Design Director: Taylor Russo
Designer: Yeoeun Cho
Copy: Riva Weinstein
Concept
Powerful. Purifying. Water-Light
Makeup is an art—and so is taking it off. After years of research and 100+ formulations, meet a cleanse that’s richly luxurious yet powerfully purifying—with a water-light touch.
Featuring an upgraded Nourishing Botanical Oil Complex with skin-softening Meadowfoam Seed Oil, it instantly melts away makeup while nourishing skin, leaving it thoroughly cleansed of pollution and daily impurities that can clog pores.
Skin-inspired. Artist-perfected.
An even better cleanse—now in your hands.
Digital Design
Landing Page






Digital Design
Emails




Paid Media
Paid Media
Paid Media
Social Design
Instagram Posts




Social Design
Instagram Stories



In-Store Design
Lightbox

In-Store Design
Launch Units
