Bobbi Brown X The Powerpuff Girls
Bobbi Brown
360 Campaign Design
Feb 2024
Overview
Bobbi Brown x The Powerpuff Girls Collaboration Campaign
Collaborating with Warner Bros., I designed digital, social, and in-store elements to promote the New and Limited-Edition collection. The campaign encouraged audiences to "discover their superpower" and transform their look.
My work spanned multiple platforms, including Instagram, Facebook, YouTube, homepages, and digital modules, ensuring cohesive and captivating visuals. Additionally, I contributed to the creative direction for animation videos and in-store components, enhancing the overall campaign experience.
Team
Design Director: Elysia Berman
Designer: Yeoeun Cho
Copy: Katie Dickens
Concept
Power Up Your Beauty
Join forces with Bobbi Brown and The Powerpuff Girls to supercharge your look. Blossom, Bubbles, and Buttercup swoop in to save the day with the help of our potent formulas and daring colors (plus a dash of Beauty X). With our high-performance heroes, the power to transform your look is in your hands.
Discover your superpower with a little sugar, spice, and everything nice.
Digital Design
Landing Page
Digital Design
Emails
Paid Media
Paid Media
Paid Media
Social Design
Instagram Stories
Social Design
Instagram Posts
In-Store Design
Bobbi Brown x The Powerpuff Girls Store
In-Store Design
Lightboxes (Various Ratios) Used in Locations
In-Store Design
Launch Units
