The Long-Wear Cream Liner Stick’s sleek design allows for precise, creative artistry, paired with the Long-Wear Cream Shadow Stick for vibrant, long-lasting color. This swipe-and-go concept encourages self-expression through customizable eye looks.I developed digital, social, and in-store assets to introduce the product, highlighting its vibrant colors and innovative packaging.

The campaign spanned Instagram, Facebook, YouTube, homepages, and digital modules for a cohesive presence. I also contributed to the creative direction of animation videos and in-store displays, enhancing the campaign's storytelling and customer experience.