Intensive Serum Foundation & Luxe Radiance Loose Powder Repromote
Bobbi Brown
360 Campaign Design
Mar 2023
Overview
All-Day Soft Radiance: The Power of Cordyceps
I designed to highlight effortless radiance. The NEW Luxe Radiance Loose Powder, infused with Cordyceps, provides translucent coverage and a soft glow, with a sleek compact for on-the-go touch-ups.
Deliverables included social media, homepage banners, and in-store materials, along with creative direction for an animation video, ensuring a cohesive and luxurious brand presence.
Team
Design Director: Taylor Russo
Designer: Yeoeun Cho
Copy: Allison Gribok
Concept
Radiance Made Effortless
Your essential for an instantly radiant, revitalized look.
Infused with Cordyceps, NEW Luxe Radiance Loose Powder provides translucent coverage and a softly radiant look, while a sleek, portable compact makes it easy to touch up on the go.
Paired with Intensive Serum Foundation, it’s the secret to all-day soft radiance—anytime, anywhere.
Digital Design
Landing Page
Digital Design
Emails
Paid Media
Paid Media
Social Design
Instagram Stories
Social Design
Instagram Posts
In-Store Design
Lightboxes
Print Design
Co-op Ad & Counter Sign
