2025 Lunar New Year
Bobbi Brown
360 Campaign Design
Dec 2024
Overview
Festive Packaging for a Radiant Look to Shine New Year
The concept was inspired by the magic of a lantern-lit sky, with festive packaging designed to create a radiant look that welcomes the new year.
The campaign spanned Instagram, Facebook, YouTube, homepages, and digital modules for a unified presence. I also contributed to the creative direction of animation videos and in-store displays, enriching the campaign’s storytelling and customer experience.
Team
Design Director: KeeEun Lee
Designer: Yeoeun Cho
Copy: Allison Gribok
Concept
Lit with Luck
A new year, illuminated with possibility. Inspired by the magic of a lantern-lit sky, our Limited-Edition Light the Night Collection features glow-boosting formulas and brilliant shades wrapped in festive packaging for a radiant look that will keep you shining into the new year.
Digital Design
Landing Page
Digital Design
Emails
Paid Media
Lunar Nights Eye Shadow Quad
Paid Media
Luxe Matte Liquid Lipstick
Social Design
Instagram Stories
Social Design
Instagram Posts (To be released)
In-Store Design
Lightbox
In-Store Design
Launch Units
