Designed for Chinese Lunar New Year, I created a festive and elegant peony-inspired design symbolizing personal growth and flourishing good fortune.

My responsibilities included developing digital, social, and in-store elements to advertise our new and limited-edition packaged products. These assets were tailored for Instagram, Facebook, YouTube, homepages, and modules to attract and engage viewers.

Additionally, I contributed to the creative direction for an animation video and collaborated on in-store components to ensure cohesive branding across platforms.